Bugatti Launches Its "Sur Mesure" Customization Program

It's one thing to own a Bugatti, but it's another to request yours to stand out even more than the rest. If that sounds like you, then look no further than Bugatti's new "Sur Mesure" customization program, which has kicked off with a bespoke Chiron Pur Sport.While Bugatti has previously upheld extremely high levels of personalization and has produced special editions such as the Veyron Les Légendes de Bugatti, Chiron "Zebra 1 of 1," and the Divo "Lady Bug," the new "Sur Mesure" program opens up...